Join us for an exclusive deep-dive into the evolving Chinese consumer market, tailored for Victorian exporters looking to expand their reach and maximize their impact in one of the world's most dynamic markets.
Global Victoria, together with Agriculture Victoria is excited to launch the 2024 Vic House Expo, to be held from 1-2 August 2024 at Vic House, the Victorian Government's innovative in-market food, beverage and consumer goods promotional facility in Shanghai, China.
(More information https://agriculture.vic.gov.au/export/vic-house#h2-0)
Vic House is current home to almost 200 companies, displaying a range of quality Victorian produced products ranging from Food & Beverage to Personal Care, Beauty and Wellbeing sector.
Whether you are an existing Vic House participating company or you would like to expand your business footprint in China, we encourage you to apply to join our 2024 Vic House Expo.
Expression of Interest (EOI) link will be available soon at Global Victoria website.
To kick off the 2024 Expo, we invite you to join our exclusive webinar on Wednesday 26 June and deep-dive into one of the world's fastest evolving consumer market.
We have invited leading retail, distributor and China market entry experts to provide exporters with an overview of the new Chinese consumer market, including key demographics, purchasing behaviors, cultural preferences and the latest market shifts
What types of businesses should participate?
All Victorian companies exporting to, or planning on exporting to China are encouraged to register.
Why should they attend?
China is one of Victoria's strongest markets for export growth. New and emerging opportunities for Victorian businesses continue to grow as the Chinese economy diversifies into new consumer segments so this session is not to be missed.
What You'll Learn:
· Key Demographics: Understand who the modern Chinese consumer is and how to target them effectively.
· Purchasing Behaviours: Dive into the buying habits and preferences that drive sales in China.
· Cultural Preferences: Learn how to tailor your products to resonate with Chinese cultural values.
· Market Shifts: Analyse the significant changes from pre-COVID to post-COVID and what it means for your business.
· Distributor Insights: Discover what Chinese distributors, retailers, and channels are seeking in products and brands.
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